2027 Wedding Trends: What Couples Are Planning

What will weddings look like in 2027?

7 trends for couples planning 2027 weddings, each with the study or the WedStay data behind it.

1. 01

   The wedding becomes a weekend

   Couples planning 2027 weddings are stretching the celebration across several days, with a welcome party before and a brunch after.

   In Zola's survey of more than 11,500 couples marrying in 2026, 37% planned at least one extra event and 18% planned a full two to three day wedding weekend. The Knot names Extending the Wedding a 2027 trend.

   Source: Zola's 2026 First Look Report, Updated October 16, 2026; The Knot 2027 Wedding Trends Report, Updated September 28, 2026

2. 02

   Venues that feel like home

   Expect more 2027 weddings in private homes, townhomes and estates, styled like a living room rather than a ballroom.

   The Knot 2027 report lists Interior Design Weddings (table lamps, menu tassels, coffee table guest books) and Unconventional Venues, including townhomes and members clubs, among its 20 trends.

   Source: The Knot 2027 Wedding Trends Report, Updated September 28, 2026

3. 03

   Venue searches start about 12 months out

   Couples planning 2027 weddings are already sending venue inquiries, so the most requested weekends go first.

   On WedStay, couples send their first venue inquiry a median of 360 days (about 12 months) before the wedding.

   Source: WedStay Wedding Weekend Report, WedStay inquiries, trailing 12 months, refreshed monthly

4. 04

   October and September lead the calendar

   Couples planning 2027 weddings will compete hardest for October and September weekends; other months leave more of the calendar open.

   October and September together take 29% of priced quote requests on WedStay.

   Source: WedStay Wedding Weekend Report, WedStay inquiries, trailing 12 months, refreshed monthly

5. 05

   Guest lists hold steady

   Couples planning 2027 weddings are keeping guest lists close to recent years rather than cutting back.

   The Knot measured an average of 117 guests for 2025 weddings, steady year over year, and Zola found an average of 145 for 2026 weddings. On WedStay priced quote requests, the most common size is 100 to 149 guests (25% of requests).

   Source: The Knot 2026 Real Weddings Study, Published February 18, 2026; Zola's 2026 First Look Report, Updated October 16, 2026; WedStay Wedding Weekend Report, WedStay inquiries, trailing 12 months, refreshed monthly

6. 06

   California, Florida and Texas lead demand

   These states draw the most venue inquiries on WedStay, so expect strong competition for their 2027 weekends.

   California (43%), Florida (17%) and Texas (10%) have the largest shares of WedStay venue inquiries.

   Source: WedStay Wedding Weekend Report, WedStay inquiries, trailing 12 months, refreshed monthly

7. 07

   Personal over traditional

   Couples planning 2027 weddings are building their own story into the day, from the vows to the menu.

   In The Knot 2026 Real Weddings Study, 61% of couples wrote their own vows, 32% included religious, ethnic or cultural elements, and 28% included eco-friendly options.

   Source: The Knot 2026 Real Weddings Study, Published February 18, 2026

2027 wedding trends FAQ