What should the alt text on a bridal look say?

Describe the look the way a couple would search for it: the style, the skin tone it was created for, the setting. "Soft glam bridal makeup on deep skin, outdoor ceremony" tells a search engine exactly who this work is for. A file name tells it nothing.

I book trials by text. Do I still need a contact form?

No, but you need one tappable way in. A phone link or an email link above the fold passes the contact check on its own. A form is optional; a way to reach you is not.

Free. Takes ten seconds.

How does your wedding hair and makeup website score?

Your site gets opened on a phone, usually from a link someone saved. Score it in about ten seconds.

The nine checks

The same nine checks as the main scorer, with what each one means for wedding hair and makeup artists.

Title tag15 pts
Present and 30 to 60 characters.
Meta description15 pts
Present and 120 to 155 characters.
Mobile viewport15 pts
A viewport meta tag so phones render the page correctly.
Couples find artists on a phone, often from a saved Instagram link. A missing viewport tag makes your site unreadable to them.
H1 heading10 pts
Exactly one, with real text.
HTTPS10 pts
The page loads over a secure connection.
Image alt text10 pts
At least 80% of images describe themselves.
Label the look, not the file. "Soft glam bridal makeup on deep skin" is how couples search, and it is how they find an artist who suits them.
Structured data10 pts
Any schema.org JSON-LD block.
Page weight10 pts
The page is under 3 MB.
Contact affordance5 pts
A phone link, an email link, or a form.
Trials get booked over text and DM, but the site still has to offer a way in. One tappable phone or email link above the fold.

Not a wedding hair and makeup business? Use the main website scorer. Want the checklist behind it? Read the vendor SEO guide and the website conversion checklist.

Who is scoring you

111,472couples browsed WedStay in the last thirty days.

Measured 8 September 2026

Not an SEO tool’s opinion. We watch what they type, which vendors they open, and which sites they leave in four seconds. These nine checks are the ones that changed who got opened.

80,000+ searches a month
200M+ views
300,000+ followers
400+ Collective vendors

That is the audience your website is trying to reach. Your score says whether it can.

Website score FAQ

What wedding hair and makeup artists ask before they run the check.

Because Instagram sends couples to your website to book, and that visit is usually on a phone. If the page does not fit the screen or the contact link is hard to find, the couple goes back to scrolling. The mobile viewport and contact checks are the two that decide that moment.