Why does structured data matter for catering?

Because a search engine has to decide whether you are a restaurant, a food truck or a wedding caterer. A schema.org block states your business type and service area directly, so the engine does not have to guess.

Our site is a single page. Can it still score well?

Yes. The nine checks apply to a page, not a site. One page with a proper title, a description, one H1, alt text on the food photography, a light page weight and a tap to call or email can score as high as a twenty page site.

Free. Takes ten seconds.

How does your wedding catering website score?

Every inquiry starts with a date and a headcount, so a couple has to be able to reach you. The nine checks take about ten seconds.

The nine checks

The same nine checks as the main scorer, with what each one means for wedding caterers.

Title tag15 pts
Present and 30 to 60 characters.
Meta description15 pts
Present and 120 to 155 characters.
Say the service style and the region you serve. "Plated, family style and stations" beats "exceptional culinary experiences".
Mobile viewport15 pts
A viewport meta tag so phones render the page correctly.
H1 heading10 pts
Exactly one, with real text.
HTTPS10 pts
The page loads over a secure connection.
Image alt text10 pts
At least 80% of images describe themselves.
Structured data10 pts
Any schema.org JSON-LD block.
Schema markup is what tells a search engine you cater weddings rather than run a restaurant. Worth the one block of JSON-LD.
Page weight10 pts
The page is under 3 MB.
Contact affordance5 pts
A phone link, an email link, or a form.
Catering inquiries are date and headcount specific, so a couple will not chase you. A phone link, an email link or a form on every page.

Not a wedding catering business? Use the main website scorer. Want the checklist behind it? Read the vendor SEO guide and the website conversion checklist.

Who is scoring you

111,472couples browsed WedStay in the last thirty days.

Measured 8 September 2026

Not an SEO tool’s opinion. We watch what they type, which vendors they open, and which sites they leave in four seconds. These nine checks are the ones that changed who got opened.

80,000+ searches a month
200M+ views
300,000+ followers
400+ Collective vendors

That is the audience your website is trying to reach. Your score says whether it can.

Website score FAQ

What wedding caterers ask before they run the check.

A sample menu, yes. It is what a couple is looking for and it gives a search engine real words to index. Pricing is your call. The contact check only asks that a couple can reach you in one tap once they have seen the menu.