Three pages from the playbook: the cover, chapter 01 The Rewatch Engine, chapter 02 Hooks That Force Comments.

The WedStay Social Playbook

The system behind 120M+ views and 240k+ followers in 12 months.

Written for wedding businesses by the WedStay vendor team. What you see above is what you get: real chapters, copy-ready templates, and a 30-day checklist.

Get the playbook · $79Compare with membership

Opens today. Your sign-in link arrives by email the moment payment clears.

What is inside

Twelve chapters plus a start here. Read once, run the system.

Chapters 01 to 06 make a single video perform. Chapters 07 to 10 turn one video into a habit, and a habit into bookings.

00

How to use this playbook

Five frameworks and two production rules, and the order to run them.

01

The Rewatch Engine

Build videos a viewer has to watch twice. Four rewatch tactics.

02

Hooks That Force Comments

Stop the scroll and provoke a comment. Eight copy-ready templates.

03

Keep It Native

Polished reads as an ad. Default text only, zero in-app filters.

04

The 4-Platform Multiplier

One shoot, four audiences: TikTok, Reels, YouTube Shorts, Facebook.

05

Sound Strategy

Sound is a distribution lever. Trending or top sounds only.

06

Captions & Discoverability

Both apps are search engines. Keyword in three places, two to three hashtags.

07

Cadence & Consistency

Several posts a week beats one perfect post a month.

08

The Story Protocol

One batch a day, within an hour, and never a new batch until the last one expires.

09

The Comment Flywheel

Force it, reply to all, go outbound.

10

The Conversion Funnel

Views are not the goal, inquiries are. Profile, bio, link, and a comment trigger.

11

Common Mistakes

The avoidable errors that quietly cap reach, from worst offender to minor.

12

30-Day Quick Start

Every framework, sequenced into four weeks of checkboxes.

All of it opens from the sign-in link we email after payment.

Get the playbook · $79

The mechanism

Not a list of tips. Five moves that run in order.

Run all of it, in order, and the parts compound. Run half of it and you get half the results. Here is the chain, from a clip on your phone to an inquiry in your inbox.

  1. Step 1 · Ch 01

    Engineer the rewatch

    Short, one idea, built to loop.

  2. Step 2 · Ch 02, 09

    Force the comment

    Then reply to every one, inside the first hour.

  3. Step 3 · Ch 03

    Keep it native

    Default text, raw footage, vertical 9:16.

  4. Step 4 · Ch 04

    Ship it to four platforms

    Strip the watermark, rewrite each caption.

  5. Step 5 · Ch 10

    Convert the attention

    A trigger word that sends your guide and captures the email.

Plus the Story Protocol (chapter 08), the discipline other guides leave out. Post stories as one batch within about an hour, and let them expire before the next.

Why a wedding business has the edge. Your work loops naturally. A bouquet coming together, an empty barn becoming a reception. You already have the footage. You were missing the system.

Copy-ready

Templates you fill in and post the same day.

Swap the brackets for your service and city. These three come straight from chapters 06 and 10, built for the profile and the post a couple actually sees.

Profile bio template

Ch 10
[City] wedding [service] · [style] in three wordsThe rest of the template in chapter 10

Three lines plus link. The link goes to the booking step, not your homepage.

Searchable caption

Ch 06
[Hook line that matches your on-screen text]The rest of the template in chapter 06

The keyword goes in the caption, on screen, and in the first spoken line.

The hashtag pattern

Ch 06
#austinweddingphotographerLocation plus serviceThe full pattern in chapter 06

Skip #love, #wedding, #photography. Too broad to ever rank for.

120M+views

240k+followers

12months. The system in this playbook.

  • TikTok analytics for the last 12 months: 30M post views, 410K profile views, 1M likes, 10K comments and 159K shares.

    TikTok, last 12 months: 30M post views, 1M likes, 159K shares.

  • Instagram analytics for the last 28 days: 9.1M views, up 119 percent, and 140,182 engagements, up 131 percent.

    Instagram, last 28 days: 9.1M views, up 119%.

  • A YouTube Short with 861,127 views, 115,010 of them in the last 48 hours.

    YouTube, one Short: 861,127 views.

  • TikTok viewer ages: 62.5 percent are 25 to 34.

    Who watches on TikTok: 62.5% are 25 to 34.

Screenshots from the accounts' own analytics, cropped and shown in black and white.

What you get

Everything you need to run it, for $79.

  • Twelve chapters plus a start here
  • Eight comment-forcing hook templates
  • A searchable caption template and the hashtag pattern
  • A profile bio template and an auto-DM trigger message
  • The Story Protocol other guides leave out
  • Common Mistakes, ranked by what they cost
  • The 30-Day Quick Start, as a checklist
  • Read online, from the sign-in link we email you

Choose how you get it

$79 for the playbook alone, or the playbook plus a personalized Social Strategy and everything else as a member.

Both are one-time payments. The membership is the bigger value. We show it side by side so you can decide with the full picture.

Just the playbook

The WedStay Social Playbook

$79once

What to post, how often, and which formats reach couples, written by the vendor team.

  • Twelve chapters plus a start here
  • Hook, bio and caption templates
  • Opens from the sign-in link we email you
  • Read it on your phone or laptop

Refundable within 7 days if you have not opened it.

Collective membership

The WedStay Collective

once

  • This playbookthe day you joinIncluded
  • Social Media Strategywritten for you, one per year$1,499Included
  • Website Conversion + SEO Auditone per year$599Included
  • Newsletter Featureone per year$750Included
  • Blog Feature Postone per year$300Included
  • Your published profile and Pricing Calculatorfor lifeIncluded
  • Vendor Masterytwelve guides, one every two weeksIncluded

The four staff deliverables at retail, every year$3,148Included

Staff deliver each request within 7 days. No commission, no renewal. 7-day money-back guarantee. Buying the playbook first does not count toward membership.

The facts

What it is
The WedStay Social Playbook: a short-form video system for wedding businesses, written by the WedStay vendor team.
Price
$79, one-time. No subscription, no renewal.
What is included
Twelve chapters plus a start here, eight comment-forcing hook templates, a profile bio template, a searchable caption template and the hashtag pattern, an auto-DM trigger message, and the 30-Day Quick Start checklist.
Access
Opens from the sign-in link we email after payment. Read online on your phone or laptop. Nothing to download.
Refunds
Refundable within 7 days, unless the playbook has been opened.

Get the playbook · $79

One-time. Opens from your emailed sign-in link.

The link that opens the playbook comes here. No password to make.

Your purchase is saved to a private profile under this name.

So that profile starts in the right category.

So that profile starts with the place you work.

Not ready for either? Create your free profile (free to build, nothing public until you join).

Questions

Before you buy.

You already make work couples want to rewatch. Now make sure they see it.

The craft is yours. The playbook is the distribution system that carries it to the couples searching your city.