Director of Revenue & Monetization
About the Role
WedStay is a fast-growing wedding platform built around a highly engaged audience of couples actively planning their weddings. More than 200,000 couples visit our platform each month, creating significant reach, purchasing intent, and opportunity.
As WedStay continues to grow, we’re ready to expand how we create value from that audience through new revenue channels including strategic partnerships, affiliates, newsletter sponsorships, advertising, and other creative monetization opportunities.
We’re looking for someone who can help us identify, build, and scale those opportunities.
We’re hiring a Director of Revenue & Monetization to own the strategy and execution of new revenue channels across WedStay.
This is not primarily a traditional sales role. We’re looking for someone who understands how to take a strong digital audience and ecosystem, identify high-value monetization opportunities, build the strategy behind them, and actually launch and grow those channels.
The opportunity is significant:
We have 200,000+ couples coming through our ecosystem every month. How do we create additional revenue from that audience while simultaneously making WedStay even more valuable to them?
Responsibilities
- Develop WedStay’s overall audience monetization strategy.
- Build and grow our affiliate program, identifying high-value products and services couples are already purchasing throughout the wedding-planning journey.
- Develop newsletter monetization, including sponsorships, dedicated sends, featured partners, affiliate placements, and other revenue opportunities.
- Create our advertising and sponsorship strategy across the website, newsletter, content, and other WedStay channels.
- Build strategic brand partnerships with companies that want to reach WedStay’s wedding audience.
- Identify opportunities for sponsored content, preferred partnerships, marketplace placements, lead generation, and other performance-based revenue models.
- Evaluate potential new paid products, memberships, services, data products, or other monetization opportunities.
- Create pricing, packaging, media kits, partnership structures, and sales materials for new revenue channels.
- Build relationships with brands, agencies, affiliate networks, vendors, and strategic partners.
- Establish analytics and reporting around revenue per visitor, revenue per subscriber, conversion rates, partner performance, and overall monetization growth.
- Continually test new ideas, measure performance, and identify where the greatest opportunities exist.
Requirements
We want someone who has successfully monetized digital audiences before.
The ideal person has experience in some combination of:
Digital media, marketplaces, affiliate marketing, advertising, newsletters, e-commerce, partnerships, sponsorships, audience monetization, or performance marketing.
You should be entrepreneurial enough to see opportunities that don’t exist yet, analytical enough to determine which ones matter, and hands-on enough to build them.
Experience in weddings is not required. Experience turning traffic, attention, subscribers, or users into meaningful, scalable revenue is much more important.
What Success Looks Like
The goal is to build new, scalable revenue streams that complement WedStay’s existing business and audience.
WedStay has already built the difficult part: a growing brand, significant traffic, a highly relevant audience, and couples actively making purchasing decisions.
Now we’re looking for someone who sees the opportunity within that ecosystem and knows how to turn it into the next stage of WedStay’s growth.
Ready to apply?
Join our team and help couples create unforgettable wedding experiences.